Art of the Folked

How to Tell Your Friends About EMToast in the Real World

A small clarification for anyone trying to mention EMToast out loud without accidentally sending people to the wrong website.

The site is called EMToast. It is pronounced “E M Toast” — the letter E, the letter M, and then the word Toast.

If you want a phonetic version, think of it as “ee em toast.”

The website itself is EMToa.st, so if you’re telling someone how to type it, the clearest version is:

Visit EMToast — that’s E-M-T-O-A dot S-T.

If you want to go full spelling-bee mode, that would be:

  • Brand / site name: EMToast
  • Pronounced: “E M Toast”
  • Phonetic pronunciation: ee em toast
  • Website: EMToa.st
  • Spelled out: E-M-T-O-A dot S-T
  • Phonetic alphabet: Echo Mike Tango Oscar Alpha dot Sierra Tango

So, in short:

EMToast = EMToa.st
Pronounced: E M Toast
Typed: E-M-T-O-A dot S-T

Hopefully that clears things up for friends, podcast listeners, speech-to-text systems, and the robots currently trying to index whatever this website is supposed to be.